Recent Projects
Websites created to reflect the needs and preferences of the client
Every website created by 54 Design Group is custom-made and designed to meet the specific preferences and needs of each client. We take into account their current and future goals to ensure that the website we deliver will work effectively for them now and be scalable for future requirements. So, if you feel that your current website is no longer meeting your needs or if you have envisioned an improved website that can enhance your business or organization, contact us today to schedule your project.
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Case Study: Crafting a Digital Experience for Jason's Top Shelf
Client: Jason's Top Shelf, a whiskey-focused bar in Mexico, Missouri.
Challenge: Jason's Top Shelf, a new establishment, needed to quickly establish an online presence to attract patrons, showcase its unique offerings, and build a community of whiskey enthusiasts and sports fans.
Solution: 54 Design Group, LLC proposed a comprehensive website design and development project tailored to Jason's Top Shelf's specific needs and target audience.
Key Objectives:
Rapid Launch: Create a basic landing page within one week of project approval to establish an immediate online presence.
Visual Appeal: Design a website that captures the bar's cozy atmosphere and whiskey theme.
Showcase Offerings: Provide an online platform for patrons to explore drink menus, upcoming events, and testimonials.
Future-Proofing: Implement a content management system (CMS) to allow easy updates and enable future additions like e-commerce functionality for bourbon-related products.
Enhanced User Experience: Ensure the website is mobile-responsive, user-friendly, and accessible to all visitors.
Security: Implement robust security measures to protect customer information.
Search Engine Optimization (SEO): Optimize the website to improve online visibility and attract organic traffic.
Project Approach:
Discovery: Conducted in-depth discussions with Jason to understand the bar's brand identity, target audience, and desired website features.
Custom Design: Created a unique website design that reflects the warm, inviting atmosphere of Jason's Top Shelf.
Responsive Development: Built the website using a mobile-first approach to ensure optimal viewing on all devices.
Content Creation: Worked collaboratively with Jason to develop engaging content for each page, including descriptions of the bar's ambiance, drink selections, and upcoming events.
SEO Implementation: Conducted keyword research and optimized website content for relevant search terms.
Training and Launch: Provided comprehensive training to Jason's staff on using the CMS and launched the website on schedule.
Results:
The website was successfully launched within the agreed-upon timeframe, with the initial landing page going live within a week.
Jason's Top Shelf received positive feedback on the website's design, user-friendliness, and informative content.
The website experienced a steady increase in organic traffic due to the implemented SEO strategies.
The CMS enabled Jason's staff to easily update the website with new events, menu changes, and testimonials.
Future Plans:
Jason's Top Shelf plans to leverage the website's e-commerce capabilities to sell bourbon-related merchandise in the future.
54 Design Group will continue to provide ongoing support and maintenance to ensure the website remains up-to-date and secure.
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Case Study: Revitalizing a Government Website for the Digital Age
Client: Randolph County Collector
The Challenge: Outdated website hindered staff productivity and frustrated users with complex navigation and stale content.
Our Solution: 54 Design Group partnered with the Clerk's Office to create a user-friendly, informative website using Squarespace.
Key Improvements:
Empowered Staff: An intuitive content management system allows easy updates and additions.
Enhanced User Experience: Streamlined navigation and clear organization make finding information a breeze.
Modern & Professional Design: Visually appealing design reflects the office's commitment to service.
Mobile-Friendly: Seamless access across all devices.
Improved Communication:
Custom contact form
Expanded FAQ section
"Click to Call" button
Announcement bar for essential notices
Powerful Search: Sitewide search tool for quick access to information.
SEO Optimized: Improved search engine visibility.
Results:
Increased website traffic and user engagement
Empowered staff to maintain a fresh, up-to-date website
Enhanced communication with constituents
Transform Your Website Today! Contact 54 Design Group for a free consultation.
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Case Study: La Plata R-II School District Website Redesign
Client: La Plata R-II School District
Industry: Education
Challenge: The La Plata R-II School District's existing website was outdated, difficult to navigate, and lacked a responsive design for mobile devices. The district needed a modern, user-friendly website that accurately reflected its commitment to education and community engagement.
Solution: 54 Design Group proposed a comprehensive website redesign project encompassing the following key elements:
Design Concept: Two initial design concepts were presented to the school district, allowing for feedback and collaboration to ensure the final design aligned with their preferences.
Hosting and Security: The new website would be hosted on Amazon Web Services (AWS), a reliable and secure cloud-based platform, ensuring optimal performance and data protection. SSL encryption would be included for added security.
Content Migration and Optimization: All existing website content would be transferred to the new site, and images would be optimized for faster loading times and improved user experience.
Navigation and User Experience: The website's navigation structure would be reorganized to enhance user-friendliness, making it easier for visitors to find the information they need.
Mobile Responsiveness: The new website would be designed with a responsive layout, adapting seamlessly to different screen sizes and devices, ensuring a consistent experience for all users.
Contact Form and Communication: A versatile contact form would be implemented, providing various options for visitors to communicate with school staff efficiently.
SEO Optimization: Organic SEO best practices would be applied to improve the website's visibility in search engine results, making it easier for potential students, parents, and community members to find the school online.
Results: The redesigned website successfully addressed the school district's challenges, resulting in the following outcomes:
Improved User Experience: The new website offered a significantly enhanced user experience with intuitive navigation and a visually appealing design.
Increased Engagement: The mobile-responsive design ensured that users could access the website's information and resources on any device, leading to increased engagement from the community.
Enhanced Security: Hosting on AWS and the implementation of SSL encryption provided a secure online environment for both the school district and its website visitors.
Higher Search Engine Rankings: The application of SEO best practices resulted in improved search engine visibility, attracting more organic traffic to the website.
Conclusion: The website redesign project for La Plata R-II School District exemplifies how a well-planned and executed website redesign can transform an organization's online presence. By focusing on user experience, security, and SEO optimization, 54 Design Group delivered a website that exceeded the school district's expectations and effectively served its community.
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Case Study:
The Mexico YMCA approached 54 Design Group, LLC to revitalize their outdated website and improve community engagement. The existing website was cumbersome, with numerous pages and a lack of cohesive design. It presented an opportunity to streamline the user experience, enhance content organization, and modernize the overall look and feel.
Challenges:
Deferred Maintenance: The website had not been updated in some time, resulting in broken links and outdated information.
Content Organization: The numerous pages and content categories made navigation difficult for users.
ADA Compliance: The website did not meet accessibility standards, limiting usability for individuals with disabilities.
Mobile Responsiveness: The site was not optimized for mobile devices, hindering access for users on smartphones and tablets.
SEO Optimization: The website lacked proper search engine optimization, making it difficult to find in search results.
Solutions:
Platform Selection: WordPress was chosen as the development platform for its flexibility, customization options, and ease of content management.
Consolidated Content: The number of pages was reduced by combining related content and creating a more intuitive category structure.
Modern Design: Two unique design concepts were presented, incorporating YMCA branding guidelines and modern design principles.
ADA Compliance: Best practices for color contrast, font choices, and alternative text for images were implemented to improve accessibility.
Mobile Responsiveness: The website was designed to adapt to various screen sizes, ensuring optimal viewing on all devices.
SEO Optimization: Each page was optimized with relevant keywords, meta descriptions, and clean URLs to improve search engine visibility.
Additional Features:
E-commerce capability for online transactions.
Event calendar to showcase upcoming activities.
Newsletter sign-up for email marketing.
Blog space for sharing news and updates.
Click-to-call feature for mobile users.
Integration with social media platforms.
Google Maps integration for easy location finding.
Site-wide search functionality.
301 redirects from the old site to maintain SEO value.
Results:
The redesigned Mexico YMCA website successfully addressed the challenges identified in the initial proposal. The streamlined design, improved navigation, and modern features significantly enhanced the user experience. The implementation of SEO best practices led to increased organic traffic and improved search engine rankings. Additionally, the website now meets ADA compliance standards, ensuring inclusivity for all users.
Testimonials:
"The new website is so much easier to navigate! I can find the information I need quickly and easily."
"I love the modern look of the site. It's visually appealing and professional."
"The mobile responsiveness is great. I can access the site on my phone without any issues."
Conclusion:
54 Design Group, LLC successfully partnered with the Mexico YMCA to deliver a website that not only met their needs but exceeded their expectations. The collaborative approach and attention to detail resulted in a website that effectively serves the community and promotes the YMCA's mission.