Organic Search Engine Optimization
Understanding the terminology around Search Engine Optimization can be a bit tricky. This approach involves ensuring that your website is accurately structured with content that is relevant to your intended topic and matches your ideal keywords. It should also complement your chosen online advertising strategy and provide your visitors with a clear understanding of your products and/or services.
By using Organic Search Engine Optimization, you can enhance your website's ranking without resorting to external services like search engine ads. This involves implementing content, keywords, meta descriptions, and proper image titles, along with other crucial content management practices.
Our strategy for your website
Developing and maintaining a successful organic SEO plan involves several components. Our primary focus is on the following areas.
Identify the phrases and keywords that your visitors search for and create content that caters to their needs.
Conduct extensive research on keywords and phrases to determine their monthly search volume, ranking difficulty, and competition level.
Take into account local searches when devising your organic SEO strategy.
Analyze your competitor's SEO approach.
Incorporate relevant keywords and phrases into your website content.
Ensure that your HTML heading structure follows a logical sequence.
Examine your content and add links to relevant internal pages.
Evaluate the benefits of having a blog and how it can enhance your organic SEO plan.
Track your performance using various tools to assess your progress and find ways to improve your results.
Regular Website Audits
Our website auditing tools are designed to identify areas of improvement for our clients.
Some of the factors we consider include the presence of a sitemap that is ready for submission to search engines, the validity and expiration date of the SSL certificate, the word count and relevance of website content, the loading speed on both desktop and mobile devices, the presence of meta descriptions and informative "alt image" descriptions on relevant images, and the appropriateness of page titles. We consider all these factors to ensure that our client's websites are optimized for both users and search engines.